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Amazon DSP

Amazon

Amazon's demand-side platform, powered by closed-loop retail purchase data and measured through the Amazon Marketing Cloud clean room — the DSP that can tie ad exposure to what people actually bought because Amazon owns the transaction.

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data Deep dive

Amazon DSP and the Retail Data Moat

Amazon DSP's moat isn't the buying tech — it's closed-loop purchase data. It can tie ad exposure to actual sales and prove incrementality through AMC because Amazon owns the transaction. The bet is to become the outcome-proving DSP for commerce. The catch is how far that edge travels off-platform.