Learn With Me
Structured learning paths for product managers who want to go deeper. Pick a track and work through it at your own pace. Each lesson builds on the last.
How Digital Advertising Actually Works
A practitioner's tour of the ad-tech stack — from UTM tags and web analytics to mobile attribution, the iOS privacy earthquake, and how the industry keeps measuring in a post-IDFA world. Written by someone who runs the data behind billions of daily ad events.
6 lessons · Start learning →
- 1 UTM Tags From Scratch: The Five Parameters That Run the Internet
- 2 How Web Tracking Evolved: From Urchin to the Death of the Cookie
- 3 Mobile Attribution and the Rise of the MMP
- 4 The Day Tracking Broke: App Tracking Transparency and the End of the IDFA
- 5 SKAdNetwork: How Apple Rebuilt Attribution Without the Identifier
- 6 Measuring in the Dark: How the Industry Works Around Apple's Privacy Walls
AI for Product Managers
A practical guide to understanding, evaluating, and building AI-powered products, written for PMs, not engineers.
8 lessons · Start learning →
- 1 AI Fundamentals for Product Managers
- 2 Identifying AI Opportunities in Your Product
- 3 Data as a Product Requirement
- 4 Building AI Features: What PMs Need to Know
- 5 Evaluating AI Models and Vendors
- 6 Designing AI User Experiences
- 7 Ethics, Bias, and Responsible AI
- 8 AI Strategy: From Feature to Platform
Product Management Foundations
A structured learning path covering the core skills, frameworks, and judgment that define great product management, from discovery to delivery to scale.
8 lessons · Start learning →
- 1 What Product Management Actually Is
- 2 Understanding Your Users Beyond Personas
- 3 Problem Discovery: Finding What's Worth Solving
- 4 Prioritization Frameworks That Actually Work
- 5 Building and Communicating a Product Strategy
- 6 Working With Engineering and Design
- 7 Metrics and Measuring Success
- 8 Scaling: From IC to Product Leader