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Display & Video 360

Google

Google's enterprise demand-side platform inside the Google Marketing Platform, with privileged, deeply-integrated access to Google's demand, data, and unique supply — most notably YouTube — that no independent DSP can match.

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DV360 and the Integrated DSP Dilemma

DV360's superpower is privileged access to Google demand, data, and unique supply like YouTube. That same vertical integration is exactly what the DOJ ad-tech case targets. The buyer's dilemma is buying through the company that also runs the auction and owns the inventory.