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2025
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The ritual of A/B testing has become a substitute for product judgment — and most teams run tests that cannot produce actionable results.
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Separating the people who decide what to build from the people who build it creates a gap that no handoff document can close.
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Imagining failure before launch is the most underused tool in product management — and it prevents the expensive surprises that post-mortems document.
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Most product specs fail not because they lack detail, but because they are written for the wrong audience and serve the wrong purpose.
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Velocity without feedback loops does not create value. It compounds waste. The teams that ship fastest often learn slowest.