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2025
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How to treat data readiness as a product decision, not an engineering side quest.
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PLG became a buzzword teams adopt without the instrumentation, culture, and measurement discipline it actually demands, and that gap is why so many 'product-led' motions stall.
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A practical filter for when AI earns its complexity, and when simpler tools win.
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The mental models and vocabulary PMs need to ship AI products, without pretending to be ML engineers.
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The adversarial dynamic between product and engineering is a design failure, misaligned incentives and thin shared context, not a personality problem, and the fix is partnership with joint ownership of outcomes.